Osbornes

Brand Creation, Development & Management
Osbornes are a Coventry based firm of Quantity Surveyors,
Project Managers, Contract Administrators and Principal Designers.

Osbornes quantity surveyors are a good example of the typical type of client Moo Design like to work with. Together, we have produced great results. In their own words, “the look and feel of our brand is now the envy of all others in our sector”.

Osbournes have over 75 years of experience in the construction sector and are based on the Binley Business Park on the eastern side of Coventry. Their brief and remit was very simple, “we want to take on the Birmingham mafia”.

What did this mean? They wanted to refresh and revitalise their brand, so much so that once completed they would be able to compete toe to toe with the bigger, better known quantity surveyor companies based in Birmingham. We initially worked with one of the directors – Martin Cakebread and then widened our presentation requirements to two of the other three directors.

The initial scope was to devise a completely new look logo with three main accent colours reflecting the three main sectors of business they specialise in – commercial, industrial and residential. Once this had been approved, a fully responsive brochure style CMS (Content Management System) website was built which showed off their extensive diversity of projects across many sectors. Over 75 case studies in total! You can see the result here http://www.osbornes-qs.com.

With this much information you can understand why the project has taken over 18 months to complete, but has involved the evolution of their corporate identity with: company stationery (hard and soft versions), company brochure and A4 folder, internal and external signage, hi visibility clothing and promotional products all being thrown into the mix. This suite of products has meant that the four directors have felt very confident going into meetings and tendering situations armed with stunning case studies and collateral with the fallback of a fully responsive website to back up their claims.

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