Everstone

Brand Development & Management
Everstone is recognised as a leader in the innovation and design of luxury tiles and mosaics, using top end decorative materials such as: glass, metal, stone and porcelain.

Moo Design was introduced to Everstone UK through meeting Tim Holmes, their managing director, at a networking event. Everstone UK is a subsidiary of the larger global brand, Everstone International which is based out of Australia.

Our remit was straightforward – to implement a corporate identity for the UK subsidiary and then create collateral and prospecting material to engage with customers on both Business-to-Business and Business-to-Consumer levels.

We were confident that we could deliver as we had previous experience of, working in this industry with Miles of Tiles, a tile retailer based in Leamington Spa. We helped Miles of Tiles to grow their brand from one flagship store in Leamington Spa to three others in Coventry, Rugby and Birmingham over a three year period. Activities for them included: corporate identity – logo creation, stationery, internal and external signage, promotional products, billboard, radio and weekly measured newspaper advertising. in short, we knew that we could deliver the goods.

Initial work included a fact finding mission to the annual industry exhibition – Cersaie Bologna in Italy. Having met the Company’s management team at the event and from the marketing information gathered, we were able to build up a coherent understanding of the industry and a structured platform from which we devised and presented ideas for promotional material.

Our ideas and collateral – pop up display stands, press release package, corporate stationery, industry and exhibition magazine adverts and giveaway promotional products were produced for the annual Grand Designs Exhibition at the NEC, Birmingham. This culminated in over 40 leads being gained, with subsequent meetings and telephone conversations resulting in increased turnover of 20% for the year.

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